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Soap Box Derby Debuts NEW Website

Akron’s beloved Soap Box Derby is no longer solely about a kid building a car and racing it down a track. The organization still focuses on its traditional All-American Soap Box Derby program; however, it now also concentrates on its STEM education program and hosts corporate and private events at Derby Downs. To promote the organization’s expansion, the Derby redesigned its website, which debuted Thursday.

The former website’s design no longer served the non-profit’s mission and current initiatives. The new website clearly identifies the Derby’s three main programs: the All-American Soap Box Derby, the STEM education program, and the Derby Downs event facilities. This emphasis will greatly enhance the user experience when new and returning visitors enter the website, making it easier to find information.

The website URL name changed from www.aasbd.org to www.soapboxderby.org, further expressing the Derby as a non-profit organization with various programs.

Not only did Derby headquarters get a new website, but more than 100 licensed race locations will debut their own websites in the coming months. The individual sites will have a look similar to the main site and be branded with a localized version of the Derby’s traditional logo. Once a race location’s website is live, their races will be uploaded into a searchable database. Racing families will be able to search for races by location or date, which is a feature the Derby didn’t offer before.

“This new, fresh website design is huge for the Soap Box Derby,” said Joe Mazur, the non-profit’s president and CEO. “Website users will know exactly what the Derby is focused on this year and going forward. Hosting individual race city websites is a big step for us as well. Uniting our licensed organizations under a similar look and feel will promote a stronger brand awareness unlike anything we’ve ever had.”

Visit the Soap Box Derby’s new website at www.soapboxderby.org. While you’re there, be sure to visit the annual Race Week website as well for information on the 78^th FirstEnergy All-American Soap Box Derby to be held July 25.

About International Soap Box Derby

The International Soap Box Derby is an international nonprofit organization whose mission is to build knowledge and character, and to create meaningful experiences through collaboration and fair and honest competition. The Derby’s two youth initiatives are the All-American Soap Box Derby racing program and the STEM-based Education Program, which provides educational opportunities for K-12 youth worldwide through Soap Box Derby racing. The Derby dates back to 1934, when the first All-American race was held in Dayton, Ohio.