FirstEnergyAll-American Soap Box Derby Countdown

About Us

Wisconsin Soap Box Derby supports Soap Box Derby racing in Madison Wisconsin family oriented event in which children and their parents participate in the greatest amateur racing program in the world. The Soap Box Derby teaches youngsters teamwork, perseverance, the spirit of competition, and basic construction skills. Our program is inclusive and allows opportunities for "super kid" racing which pairs special needs racers with experienced drivers in a competitive racing event. This levels the playing field so all participants have a chance to win regardless of their physical or mental capabilities. Soap Box Derby racing is fun for all!


Mission Statement

The Soap Box Derby® is an international nonprofit organization whose mission is to build knowledge and character, and to create meaningful experiences through collaboration and fair and honest competition.

Core Vaules and Drivers

• Youth Education and Leadership Development
• Family Engagement and Enrichment
• Honesty, Integrity and Perseverance
• Innovation and Entrepreneurship
• Teamwork and Collaboration
• Mentoring
• Volunteerism
• Commitment to Community

The Derby is the official sanctioning body of Soap Box Derby racing and has exclusive licensing partnerships with more than 100 racing districts throughout world. These racing districts conduct sanctioned Soap Box Derby races throughout the year and qualify champs for the annual FirstEnergy All-American Soap Box Derby® World Championship race at the world famous Derby Downs Track in Akron, Ohio. 

The Derby's Education Program is a fast-growing component of the organization and includes a STEM-Based Curriculum, the Gravity Racing Challenge® STEM Team Competition and a Mini Soap Box Derby program. 

The Derby also operates the world famous Derby Downs Track in Akron, Ohio where events are held throughout the racing season.

The Board of Directors oversees the operation of the Derby, and the day-to-day activities are handled by the Headquarters staff in Akron.